Pricing
Published rates. Prepaid credit. Nothing hidden.
Advertisers pay per thousand views or per click at rates that start where the table below says. Publishers receive 70% of that spend. The platform keeps the rest.
Advertisers · rate card
Starting rates by vertical
Rates in INR. CPM is per 1,000 impressions; CPC is per valid click. Native cards typically earn 1.5 to 2× the click-through of banners at the same CPM.
| Vertical | Who you reach | Starting CPM | Starting CPC | Typical advertisers |
|---|---|---|---|---|
| Weddings & venues | Couples and families booking halls, caterers, décor and photographers | ₹60 | ₹8 | Caterers, photographers, jewellers, bridal wear |
| Education | Parents, students and administrators of schools and colleges | ₹45 | ₹6 | Coaching centres, ed-tech, publishers, admissions |
| Vastu & astrology | Homebuyers, builders and families planning life events | ₹40 | ₹5 | Builders, interiors, jewellers, wellness |
| Talent & casting | Actors, models, musicians and the agencies that hire them | ₹40 | ₹5 | Studios, academies, agencies, equipment |
| Freelance & projects | Independent professionals and businesses hiring them | ₹50 | ₹6 | SaaS tools, co-working, insurance, banking |
| Family tree & heritage | Families documenting roots, often NRI and diaspora | ₹35 | ₹4 | Travel, gifting, DNA testing, publishing |
| General | Everything else across the network | ₹25 | ₹3 | Brand awareness, apps, local services |
Advertisers · plans
Three ways to buy
Self-serve
Pay as you go. Start in ten minutes.
- CPM or CPC pricing at published starting rates
- All targeting: vertical, site, country, device, day-part
- Banner, native and text creatives
- Hourly reporting, CSV export
- Pause, edit or stop any time
- Tax invoice on every top-up
Growth
For businesses spending steadily every month.
- Everything in Self-serve
- Priority delivery above self-serve campaigns
- Same-day creative review
- A named account manager
- Monthly performance review
- Post-paid credit available after 3 months
Sponsorship
Own a portal, a category or a season.
- Homepage and category takeovers
- Guaranteed impressions or clicks
- Top priority over all other campaigns
- Custom creative formats
- Invoiced with agreed payment terms
- Electronically signed insertion order
At published starting rates. Actual delivery depends on publisher floors and competition.
Publishers · revenue share and payouts
70% of spend, paid on request
of advertiser spend on your zones, credited every minute as valid impressions and clicks are delivered.
Request a payout whenever your balance is above this. One payout at a time.
By Bank transfer (NEFT/IMPS), UPI, PayPal. No fees deducted. Reference recorded on the payout.
Monthly, at starting CPM for the vertical and 70% revenue share. Fill depends on advertiser demand.
Questions
Pricing FAQ
Are the rates fixed?+
They are starting rates. Each publisher sets a floor per zone at or above them. Your bid must meet the floor to serve; among eligible campaigns the higher expected value wins more often, and priority (Growth, sponsorships) wins first.
Is GST included?+
Top-ups are tax-inclusive: a ₹10,000 top-up is invoiced as ₹8,474.58 plus 18% GST, and your wallet is credited ₹10,000 of advertising credit.
Can I get credit terms?+
Growth customers can move to post-paid credit after three months of steady spend. Sponsorships are invoiced per the insertion order.
Do publishers pay anything?+
No. Publishers never pay; they receive 70% of spend on their zones. There are no setup or payout fees.
What about unused credit?+
It stays in your wallet indefinitely. Refunds of unused credit are available on request under the advertiser terms.
Start with ₹500 or start with a conversation.
Self-serve is instant. Growth and sponsorships begin with a short call.